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Packaging How-To
A well-packed gift box makes a strong impression before the recipient even sees the gift. This step-by-step guide covers box selection, layering technique, item placement, presentation finishing, and the key differences between packing for hand delivery and courier delivery.
A professionally packed gift box does two things well: it looks impressive when opened, and it keeps the contents secure from the moment it's sealed to the moment it's opened. This guide walks through the full process, from choosing the right box to adding the final presentation layer.
Pack a firm base layer of crinkle paper (at least 3–4cm deep), nest items securely into it so they can't move, fill all gaps, add a generous presentation top layer, then do the lid test: the lid should compress the crinkle paper slightly when closed. That compression holds everything in place.
Not sure how much crinkle paper to order? See How Much Crinkle Paper Do I Need?
The box should fit your contents snugly. A box that is too large requires significantly more filler to prevent shifting, looks sparse, and costs more to courier. Aim for your products to fill roughly 80–90% of the box volume before filler is added.
If you're packing a single item, choose a box where the item fits with a few centimetres to spare on each side — enough for a good crinkle paper layer but not so much that the item rattles around.
Take a generous handful of crinkle paper, fluff it between your fingers to open it up, and place it in the bottom of the box. Press it down evenly to create a base layer at least 3–4cm deep. This is the most important layer — it cushions items from below and gives them something to nest into.
The base should feel springy, not flat. If it compresses immediately when you press it with your palm, add more crinkle paper and fluff it again.
Before placing items in the box:
For multi-item boxes, sketch or mentally plan your arrangement before you start placing things. Rearranging crinkle paper once items are in the box is messy and wastes filler.
Press each item gently into the crinkle paper base so it sits in a nest rather than resting on top. The item should feel stable — if it rocks or tips, add more crinkle paper underneath until it sits firmly.
Key rule: No item should move more than 1cm in any direction once placed. Test this by gently shaking the box sideways before moving to the next step.
Look at the spaces between items, between items and the box walls, and in the corners. Fill these with crinkle paper, tucking it in firmly. Corners are where items tend to shift toward during transit — pay particular attention to them.
You don't need the gaps to be stuffed tightly — just filled enough that items have no room to move.
Once everything is secured, add a generous top layer of crinkle paper for presentation. This is what your recipient sees first, so take a moment to arrange it well — fluffed, even, and covering all the items below. For a more polished look, use your fingers to spread and separate the strips so they look full and deliberate rather than dumped in.
You can add tissue paper as a final wrap layer on top of the crinkle paper before closing the lid, for a more layered reveal.
Close the lid and press down gently. The lid should compress the top crinkle paper layer slightly — you should feel a small amount of resistance. This compression creates internal pressure that holds everything in place.
Add any finishing touches: ribbon, a branded sticker on the lid, a gift tag tucked into the crinkle paper, or a printed card. For business packaging, consistent finishing details (same ribbon colour, same tag style) build brand recognition over time.
If the box is being couriered rather than hand-delivered, two additional steps apply:
For full courier packing instructions, see How to Pack a Gift Box for Courier Delivery.
Crinkle paper fluffs up significantly when you work it between your fingers before placing it in the box. Always fluff before placing — it uses less paper and creates a fuller, more professional result than placing it straight from the bag.
At least 3–4cm for a hand-delivered box; 4–5cm for a couriered box. Thinner than this and the base provides minimal cushioning.
A standard gift box (around 25 × 18 × 8 cm) uses 80–100g. See our full quantity guide for other sizes.
It depends on your brand and the occasion. See How to Choose Packaging Colours for Your Brand for a full guide.
Tissue paper is optional. It adds a layered reveal and a premium feel when wrapping individual items, but crinkle paper alone produces a polished result. Many businesses use both: tissue around the item, crinkle paper filling the box.
Yes. Crinkle paper can be reused if it hasn't been significantly compressed or tangled. Store it loosely in a bag or box between uses.
A professionally packed gift box comes down to five things: the right box size, a firm base layer, items nested securely with no movement, gaps filled, and a generous presentation top layer that compresses the lid slightly when closed. Get those five things right and the result looks deliberate, premium, and delivers intact — whether by hand or via courier.
Enter your box dimensions into our free calculator and get a practical estimate for your packaging.